Based on the popular Mann University two-day training program, these sessions are filled with the methodology behind the successful GEAR training. You will learn how to approach your sales staff to exhibit different behavior, resulting in improved sales performance: More closed sales, and a higher average selling process.
Gear Bike: Creating a Sales Environment (part 1)
Thursday, October 19
Session one focuses on G and E (Getting Involved and Edit): – The key to GETTING INVOLVED with the customer is to create a comfortable environment right off the bat. Let’s take a look at how to teach our staff how to make the customers feel comfortable. – Help the customer get the product knowledge they need to make a smart buying decision. The first part of EDIT is gathering the right information. This requires the technical knowledge about the products and teaching our staff how to listen and learn.
Gear Bike: Creating a Sales Environment (part 2)
Friday, October 20
Session two focuses on A and R (Appeal and Relationship): – The best way to make the product appeal to the customer is interaction. Teaching your staff to be effective in the APPEAL phase also allows your staff to be confident in overcoming objections the customer might have. – Research proves that it takes far more effort and expense to attract new customers than to retain and develop business with existing customers. In this phase, we are interested in long-term RELATIONSHIPS with our customers.